The Vignerons de l'Occitane signed a joint venture agreement
with BRL Hardy in 1997. This Australian company which is a top
producer of high quality Australian wines has become one of the leading
companies in the British market.
The Vignerons de l'Occitane have succeeded in acquiring
the participation of this company in S.A. La Baume from the Domaine
de La Baume at Servian. This is the main base for BRL
Hardy in France.
This partnership has allowed us to share our knowledge of the
market and of the consumers tastes and has lead to a permanent exchange
of knowledge and skills between the French and Australian wine experts.
This in turn has lead to great commercial advances for both companies.